Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
Sellers say they are faring particularly well on the marketplaces of Amazon and Wal-Mart so far this holiday season.
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Year-over-year web sales increase
U.S. e-commerce sales growth continues to outpace stores. In Q3 2016, the web represented 11.3% of total retail sales when factoring out items not normally bought online like fuel and automobiles—an acceleration from Q2, when the web accounted for 10.9% of total sales.
Source: U.S. Commerce Department. Non-adjusted figures