Charts & Data

E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing.

28 Charts

More shoppers interact with Facebook posts

More Facebook users are Liking, sharing and commenting on retailer posts

More shoppers interact with Facebook posts

Retailers are increasingly “earning” exposure on Facebook by posting compelling content that encourages shoppers to interact with their posts. Those interactions make it more likely that those users’ friends will see the brand’s post.

Source: Adobe Systems Inc.