The 11th Edition of the Top 500 Guide®:
More Mission-Critical Data Than Ever Before

The 448-page 2014 Top 500 Guide® thoroughly details the financial and operating performance of each of the 500 e-retailers within its rankings—with 263 data elements per retailer, nearly doubling last year’s tally of 235. All the metrics from last year are completely updated for 2013 e-retailing operations, including online sales (the basis for the ranking), web traffic, conversion rates, SKUs online, average tickets, merchandise return rates, browser satisfaction scores, shopper demographics, search and e-mail marketing stats, number of warehouses, e-commerce vendors used, web site features and functions and much more. Here’s the full tally of updated elements for the 2014 Top 500 Guide®:

• 2013 Web sales (new—basis of ranking)
• Web sales from 2012, 2011, 2010 and 2009 (updated)
• Shopper demographics (updated)
• States where sales tax is collected (updated)
• E-mail marketing campaign data (updated)
• Social networking affiliations (updated)
• Comparison shopping site affiliations (updated)
• List of web site features & functions (updated)
• Customer service features (updated)
• Monthly web traffic and unique visitors (updated)
• Percent of traffic from search engines (updated)
• Browser Satisfaction Rating for Top 100 (updated)
• Percent of new vs. repeat shoppers (updated)
• Vendors used in 30 solutions areas (expanded)
• Conversion rate (updated)
• Top web management (updated)
• Intent to Purchase Rating Top 100 (updated)
• Payment types accepted, including cards and alternative methods (updated)
• Number of affiliate marketing relationships (updated)
• Web site speed rating (updated)
• Online availability rating (updated)
• Performance consistency online (updated)
• Average sales ticket on web (updated)
• Name of corporate parent (updated)
• Number of SKUs on the site (updated)
• Merchandising category (updated)
• All URLs utilized (updated)

However, we’ve got all-new metrics too, such as these:

• Percentage of web sales each Top 500 web merchant receives from online marketplaces
• The number of full-time e-commerce employees in 2013 versus 2012
• The percentage of web sales from international shoppers and markets each retailer ships to
• A tracking of 30 vendor categories now including online advertising and web site testing/optimization solutions providers for all Top 500 retailers
• Each retailer’s presence on Google+
• E-mail marketing tallies of which retailers endorse shopping cart abandonment programs and pop-up boxes requesting consumers’ e-mail addresses
• Whole new Holiday Shopping section that breaks down each retailer’s holiday discounting strategies, free shipping, free returns and price-matching programs
• An index of 2,272 e-commerce executive names and company headquarters contact information

Additionally, the front matter of the Guide delivers value with these exclusive stories written by our award-winning team of researchers:

• A comprehensive analysis story on all Top 500 trends—who’s winning and losing among online retailing’s largest players, and what’s driving overall growth in selling on the Web
• A feature technology story on e-commerce platform providers to mid-tier e-retailers
• Feature article on how eBay is investing heavily in local, mobile and global commerce technology as it seeks to step out of Amazon’s long shadow

In short, it’s easy to see why the Top 500 Guide® earns its title as “the bible of e-commerce in the U.S.”

Top 500 Facts

Growth rate in 2013 U.S. e-commerce sales


How much the Top 500 grew in 2013


2013 e-commerce growth rate for


Amazon’s 2013 growth rate

Key Features

  • Sales Figures2013 web sales of the 500 largest U.S. e-retailers

  • Thorough Analysis263 total metrics per profiled e-retailer: financial, operations, performance and others

  • Comprehensive ScopeFeature articles spotlight all Top 500 trends

  • Industry Contacts2,272 online retailing executives

See all features