Shining the Spotlight on the Ever-Growing Impact of the Web on U.S. Retailers
The 2016 Top 500 elite show what it takes to compete in the Age of Amazon.
U.S. e-commerce is reaching a tipping point, with web sales for the first time taking a double-digit share (10.6%) of total 2015 retail sales of $3.22 trillion, up from 9.7% in 2014, according to the Commerce Department. The web merchants ranked in the 2016 Top 500 Guide® are spearheading that growth: their collective U.S. web sales of $286.2 billion claimed an 84% share of total e-commerce sales in 2015. But the stakes are higher than ever, with no. 1-ranked Amazon growing faster than the pace of e-commerce overall (16.3% vs. 15%), forcing retailers and brands to rethink their strategies to succeed online. The fruits of their efforts are chronicled in the 13th edition of the Top 500 Guide®, which, for the first time, ranks each Top 500 merchant by an Internet Retailer Performance Score that takes 10 metrics into account in addition to providing rankings of all 500 with 2015 web sales as the basis.
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