Sellers say they are faring particularly well on the marketplaces of Amazon and Wal-Mart so far this holiday season.
A special report on the business-to-consumer & business-to-business e-commerce platforms that provide the technology backbones of e-commerce.
Selecting an e-commerce platform is not easy, regardless of whether you’re a retailer or a B2B supplier.
Not only must retailers choose a platform that meets their current needs, they also need to select one that meets their future needs as well. B2B suppliers face a similar challenge because their customers expect an e-commerce site as slick as any their customers visit outside of work.
To meet these expectations both e-retailers and B2B suppliers are reevaluating their e-commerce platforms to see if they are advanced enough to meet online shoppers’ expectations. More often than not, e-retailers are concluding they need a new one to keep pace. In an Internet Retailer survey from this summer, 61% of retailers said they expect to replace their e-commerce platform within the next two years, and 62% cited e-commerce platforms as a top technology budget priority. B2B suppliers are reaching similar conclusions, which is why they’re looking to e-commerce to gain an edge on their competitors. They have many options to choose from.