The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.
Download the free article to learn:
- What's at stake: clicks, conversions and online revenues
- Why retailers do both synthetic and real-user testing
- How Marketing and IT each have key roles to play
- The importance of using test results to optimize your site
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