Paid clicks on ads across Google-owned sites and its advertising network jumped 33% during the quarter.
Consumers expect using a mobile site or app to be fast and easy. In most cases, in fact, they expect it to be as fast and easy as using a PC. Only 6% of U.S. consumers will wait for a slow-loading mobile site, according to a December survey report. When it comes to the mobile web, consumers have a need for speed.
And brands, in order to succeed, need to give the customer what they want; even if the bar is set painfully high. Be it apps or sites, peak performance on the mobile web requires work. However, with the right help and the right approach, many companies are making big strides in keeping small screen customers happy—and coming back for more.
This exclusive report, Peak Performance, will look at best practices and current trends on helping mobile executives improve their company’s ROI via analyzing customer data and improving performance.
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