Retailers shift their ad spending from TV, radio and print ads to digital ads.
Not so long ago responsive design was a new web design technique that only a handful of gamblers were testing. Now responsive design is widely used, and can prove an effective way to serve a single website not only to consumers on desktops, tablets and smartphones, but also to all the various sizes of devices within those categories.
In this executive report, Mobile Strategies 360 editors Katie Evans and April Berthene analyze the benefits of responsive design, what it takes to implement it and also share results from companies who took the effort to the make the switch.
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