While marketing lures consumers to a retailer’s website, and intelligent merchandising encourages them to buy, flawless fulfillment plays a key role in keeping customers’ satisfied and loyal.
Omitting an item from an order, sending the wrong color or size, or failing to deliver an item within the time promised can damage a retailer’s reputation. Unhappy customers have more options than ever to express their dissatisfaction and many won’t hesitate to vent their frustration to their friends about a retailer’s fulfillment and delivery issues through social media, where consumer-generated commentary can quickly spread.
Since a mistake at any stage of the fulfillment and delivery process can cost a retailer a consumer’s loyalty and future sales, warehouse design and shipping strategies should not be afterthoughts.
This Special Report sponsored by SaddleCreek, Opex, Veritiv, eBay Enterprise, Estafeta, and BirdDog Solutions.