And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
The retailers leading in mobile sales and what's driving their growth.
The mobile device, and particularly the smartphone, is rapidly becoming the primary way consumers shop. And retailers are working hard to appeal to these mobile shoppers. This report aims to help by providing extensive data about the leading mobile retailers and mobile-related lessons from the 2015 holiday season.
This story includes data about the role of mobile apps, as well as examples of innovation in mobile website design. It also includes important information about responsive design—the website design technique that allows a retailer to write on set of code that will let its website adapt to the screen the consumer is using. That avoids the problem of operating multiple websites, but raises important technical issues that are explored in this article.
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