Close
Previous Next

IR Executive Report: Mobile Trends in Retail

Quick Overview

This story includes data about the role of mobile apps, examples of innovation in mobile website design, and it also includes important information about responsive design.

Availability: Out of stock

$0.00

031516 March Exec

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

  • 031516 March Exec

Product Description

The retailers leading in mobile sales and what's driving their growth.


The mobile device, and particularly the smartphone, is rapidly becoming the primary way consumers shop. And retailers are working hard to appeal to these mobile shoppers. This report aims to help by providing extensive data about the leading mobile retailers and mobile-related lessons from the 2015 holiday season.


This story includes data about the role of mobile apps, as well as examples of innovation in mobile website design. It also includes important information about responsive design—the website design technique that allows a retailer to write on set of code that will let its website adapt to the screen the consumer is using. That avoids the problem of operating multiple websites, but raises important technical issues that are explored in this article.


Sponsored by Kount