Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
E-retailers can leverage technology and tactics to avoid falling prey to cyber criminals.
Cyber criminals aren’t resting. They're constantly finding new ways to defeat retailer's data security and fraud prevention systems—whether they're stealing millions of credit card accounts in one fell swoop, perpetrating fraudulent transactions or finding new vulnerabilities to exploit.
That means retailers that let their guard down risk becoming the next high-profile victim of a data breach that shakes consumers' confidence in their brand and costs money.
Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.
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