PayPal posts another quarter with double-digit revenue growth. PayPal may soon be a payment option for shoppers on Chinese international marketplace AliExpress.
Companies involved in B2B e-commerce must cover a lot of bases to win.
This e-book looks at several strategies companies take to successfully interact with and sell to other businesses, including: resolving channel conflict between manufacturers and distributors and sales reps; understanding and helping the customer's online purchasing journey; using analytics to better serve customers; and fulfilling large complex orders for business as well as smaller orders for individuals.
It also covers how businesses can inspire their customers and their sales reps to more actively use e-commerce to increase sales, and it provides an inside look at how two companies—textiles distributor Trivantage and computer electronics company Dell Inc.—have built effective e-commerce and mobile commerce platforms to engage and serve their customers.
Sponsored by IBM