But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Go global, but be prepared to verify
E-retailers must make sure they’ve got the basics in hand before they chase global sales.
More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.
But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.
This Special Report sponsored by Melissa Data