Retailers shift their ad spending from TV, radio and print ads to digital ads.
Retailers' digital marketing budgets are soaring. Here's where that money is going.
In Internet Retailer's second annual digital marketing survey, the results of which are included in this special report, we examine how online retailers are adapting to the rapidly evolving digital marketing landscape. In particular, we report on how retailers' budgets are changing, as well as where and how they're spending those dollars.
While it is easy to get caught up in the "next big thing," it's worth noting that for all the attention paid to flashy channels and techniques like social media and programmatic ad buying, retailers report that no channel produces a better return on their investment than email.
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