Retailers shift their ad spending from TV, radio and print ads to digital ads.
Seasonal traffic doesn't necessarily mean holiday traffic.
No one is ready for the holiday music that starts playing in stores in early October. No one, that is, except the businesses that make a big part of their revenue from seasonal sales. For businesses that rely on e-commerce, it’s never too early to start planning for the additional traffic.
Seasonal traffic doesn’t necessarily mean holiday traffic. For some companies, the start of the academic semester or summer travel season might trigger a traffic spike. For some, it may be a monthly or daily deal. But for many, particularly in Europe and North America, the winter holidays represent critical periods in which a large percentage of revenue arrives in a relatively short timeframe.
Knowing when your seasonal peaks happen enable you to plan for them. However, anyone who’s been through a seasonal traffic spike knows that being prepared is not as easy as it might seem. That’s why we created this guide to share hard-won performance testing wisdom.
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