Shoppers spent 4.2% less in stores this year over Thanksgiving weekend, according to RetailNext.
A better allocation of marketing resources can dramatically improve results
A new survey from Internet Retailer and Windsor Circle on retention marketing suggests that many online merchants lack the resources to collect and use data about web shoppers, especially when it comes to crafting customer retention campaigns.
This exclusive survey report gets insight on how customer information is ripe for the picking for online retailers to improve sales, but the question is "are they able to harvest it?".
Learn more about what retailers are doing now and what they can be doing better to retain customers.
Sponsored by Windsor Circle