A second wave of attacks began midday Friday after much of the eastern United States was affected in the morning. Sites affected included Etsy, ...
Six Steps Toward a Unified Content and Commerce Organization
A recent Forrester survey found that nearly 60 percent of companies that sell products or services online have separate marketing and commerce teams. For many retailers, this siloed structure has resulted in what Forrester dubs the
"two-site syndrome" in which the brand website is maintained separately from the commerce site.
This separation forces consumers to make artificial choices—"Click here to learn more" or "Click here to shop"—that are based on the retailer's operating structure, not what's best for the shopper. The gaps that disrupt instead of enhance the consumer experience endure. Just 24 percent of companies in the Forrester survey share project teams and other operational leadership across marketing and commerce. More e-commerce teams report to corporate IT (23 percent) than to a marketing director (19 percent).