Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
While many online retailers lock down their websites before the holiday season begins, the e-retailers that fared the best during the holiday 2014 season were those that not only kept their sites running smoothly but also could make needed changes.
A new survey report from Internet Retailer and Rackspace delves in to "lessons learned" from the 2014 holiday season. E-retailers should start planning now for the 2015 holiday shopping season by assessing what role their e-commerce platform played in meeting their 2014 sales targets. According to the Internet Retailer Holiday Web Hosting Survey sponsored by Rackspace—which asked more than 150 e-commerce executives about how their sites fared throughout the 2014 holiday shopping season—proper preparation and investment is key to holiday revenue success.
Learn more about what retailers did in 2014 and how to plan for the 2015 holiday season.