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Cross-Border Payments: Best Practices for Going Global
If you’re a retailer looking to go global with e-commerce, then having a sound payments strategy is critical for success. For instance, while the US is primarily credit card driven, in Europe, payment methods such as direct debit and online banking are much more popular; in China, Alipay is the preferred payment method, and in Mexico, Brazil, and Japan, many people pay for e-commerce transactions in convenience stores, with cash. Adapting to these behaviors is vital to driving conversion.
Payments consulting firm Edgar, Dunn & Company (EDC) recently interviewed businesses such as Spotify, Evernote, Inditex (Zara) and other leading brands, to uncover what really drives a successful global payments strategy. This insight, combined with an analysis of global payment data from Adyen, is presented in the new white paper.
Sponsored by: Adyen