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10 sessions featured in the IRCE B2B Workshop that cover what B2B companies need to know.
As the B2B world conducts more commerce on the web, companies of all sizes will reap more revenue; as a result, all will have to possess a deep understanding of how the transformation to B2B e-commerce happens. This report on the B2B Workshop at IRCE 2016 on June 7 in Chicago profiles 10 sessions that will take B2B Workshop attendees on a conference journey covering multiple aspects of the surging and complicated B2B e-commerce market—with lots of examples of how companies have met the challenges of this huge market and grown with it.
These sessions will review how to:
- Get a company's management, employees and customers on board with e-commerce.
- Grasp the surging growth in B2B e-commerce sale--with a look inside Amazon Business.
- Design a B2B site so that it's useful and easy to use by customers, with the special features business buyers need.
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