Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Businesses drive ahead to capture more e-commerce sales
How are companies riding the B2B e-commerce wave as it grows to more than $1 trillion by 2020?
Eyeing the huge online B2B market, manufacturers and distributors are tuning up their e-commerce technology and strategies. The alternative is to be left behind as more buyers opt to research and buy online. In this exclusive report, Internet Retailer looks at how four companies are working to serve their business customers effectively via the web and grow their B2B channels of business.
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