Paid clicks on ads across Google-owned sites and its advertising network jumped 33% during the quarter.
Global business-to-consumer cross-border e-commerce sales are expected to hit $1 trillion in 2020, up from $230 billion in 2014, according to a report from consulting firm Accenture and AliResearch, the research arm for Alibaba Group Holding Ltd. In the United States alone, Forrester Research Inc. projects outbound cross-border e-commerce sales will grow 16% annually to $44 billion in 2018, up from $24 billion in 2014.
However, driving international shoppers to click and buy from a foreign retailer isn't easy. Retailers looking to sell online in foreign markets need a thorough understanding of online shoppers' expectations and product preferences in each country they plan to sell in. They must also be knowledgeable about the shipping and customs requirements in each country they service and properly calculate duty and shipping costs at checkout to avoid having customers pay unexpected charges upon receipt of the item. And, at the same time, they need to provide quality customer service and a way for consumers to conveniently return items.
This special report examines the technologies and practices that can help retailers sell to international consumers.
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