The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
An influx of venture capital, an upwardly mobile middle class with tastes for Western brands, and vastly expanding rates of broadband Internet access—especially via mobile devices—have all conspired, seemingly overnight, to convert China’s often overlooked e-retailing consumers into the world’s largest national e-commerce market. Direct-to-consumer e-commerce sales by the 500 leading web merchants in China grew 56.9% in 2015, to $198.30 billion from $124.22 billion a year earlier in 2012, according to data from the 2016 China 500. China’s burgeoning web merchants and the e-commerce market they serve offer tantalizing opportunities for Western retailers, brand manufacturers and solutions providers alike. Until now, those opportunities and risks were largely shrouded in mystery, but Internet Retailer’s 45-page 2016 China 500 Report removes that veil by ranking each of the 398 Chinese and 102 non-Chinese web merchants. Additionally, the report provides exclusive insights into the data with in-depth articles from Internet Retailer’s award-winning research team. Discover what you need to know about the trends, companies, and best practices that shine the spotlight on the world’s epicenter of e-commerce.
This report content includes:
- An overview story on how e-retail sales in China are booming
- Case study on Puma SE’s entry into the Chinese e-retailing market
- A feature article highlighting China’s cross-border free trade zones, which are a huge boon to foreign retailers
- A feature article showcasing Alibaba’s latest marketplace, group-buying site Juhuasuan
- A feature article with key growth stats in demographics of Chinese online shoppers
- A feature article on Red, a mobile app that enables Chinese consumers to buy from overseas retail websites
- Complete China 500 rankings by 2015 web sales
- Chart of the 25 Fastest-Growing E-Retailers in China by 2015 Web Sales