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2015 Social Media 500 Report

Quick Overview

The downloadable 62-page PDF version of the 2015 Social Media 500 contains a strategic analysis of all social media data in the 2015 Social Media 500 study plus 13 content-rich tables, illustrating the key details on each of the 500 social media leaders ranked in our third year of this exclusive proprietary research.

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2015 Social Media 500 Cover

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  • 2015 Social Media 500 Cover

Product Description

2015 marks our third year of providing this exclusive competitive data on the 500 leading North American e-retailers that have cemented their social marketing and commerce standings based on the percentage of site traffic and sales they derived in 2014 from the four major social networks of Facebook, Twitter, Pinterest and YouTube. If you don’t want to access the complete data through a subscription, you can obtain a 53-page PDF executive summary called the 2015 Social Media 500 Digital Report. Here is the table of contents outlining what it covers:

• Overview: “Pay to Play,” the feature story by Internet Retailer managing editor Zak Stambor
• Datagram: A summary of key social media marketing metrics including average conversion rate and order value by social network
• Case Studies

– Retailers try out Facebook video ads
– Marketers spread out holiday Twitter spend
– How visual content helps King Arthur Flour drive sales
– Nordstrom lets shoppers buy via Instagram
– Saks Fifth Avenue embraces user-generated content
– How Kohl’s targets teens on YouTube
– How social login helped’s sales

• Key Data
• Leading Suppliers

The “Key Data” section breaks down various e-retailers ranked in the Social Media 500 by important groupings such as “Social Network Traffic Leaders” by merchandising category, “Ad Spending on Social Networks,” the “25 Fastest-Growing Retailers on Pinterest,” and much more.

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2015 Digital Marketing Report Series

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