But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
2015 marks our third year of providing this exclusive competitive data on the 500 leading North American e-retailers that have cemented their social marketing and commerce standings based on the percentage of site traffic and sales they derived in 2014 from the four major social networks of Facebook, Twitter, Pinterest and YouTube. If you don’t want to access the complete data through a Top500Guide.com subscription, you can obtain a 53-page PDF executive summary called the 2015 Social Media 500 Digital Report. Here is the table of contents outlining what it covers:
• Overview: “Pay to Play,” the feature story by Internet Retailer managing editor Zak Stambor
• Datagram: A summary of key social media marketing metrics including average conversion rate and order value by social network
• Case Studies
– Retailers try out Facebook video ads
– Marketers spread out holiday Twitter spend
– How visual content helps King Arthur Flour drive sales
– Nordstrom lets shoppers buy via Instagram
– Saks Fifth Avenue embraces user-generated content
– How Kohl’s targets teens on YouTube
– How social login helped TicketPrinting.com’s sales
• Key Data
• Leading Suppliers
The “Key Data” section breaks down various e-retailers ranked in the Social Media 500 by important groupings such as “Social Network Traffic Leaders” by merchandising category, “Ad Spending on Social Networks,” the “25 Fastest-Growing Retailers on Pinterest,” and much more.
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