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What’s Next for eBay?
CEO Devin Wenig has new plans for the online marketplace, but what do they mean for its legions of merchants and other online marketplaces?
Like Amazon, eBay has been around since the early days of U.S. e-commerce. Unlike Amazon, however, the online marketplace hasn’t achieved noteworthy growth since 2009, the last time it exceeded the rate of e-commerce growth in the U.S. as a whole. The result is that eBay has been mired in lackluster sales performance and a seeming lack of confidence about its brand promise.
eBay’s new CEO, Devin Wenig, wants to change all that and turn the company in a new direction, especially now that it’s divested itself of PayPal and is selling its Enterprise division to Magento. Wenig sees eBay’s future in its already sizable inventory and is seeking new ways to highlight its treasures to value-oriented online shoppers.
But turning around the fortunes of this e-commerce household name will not be easy. In this Executive Report, Internet Retailer editors examine Wenig’s plans to transform eBay into a “discovery-based marketplace.” What are the implications for merchants selling on its platform as well as for online marketplaces in general? Turn to this 16-page, data-driven Executive Report for the answers.
This exclusive data and analysis can be yours for only $89 and available for immediate download.