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2015 Email Marketing Leaders

Quick Overview

While search engine marketing commands a large share of retail marketers’ budgets, e-mail continues to serve as the tried-and-true workhorse of digital marketing. According to data in the 2015 E-Mail Marketing Report, the companies ranked in the Internet Retailer Top 1,000 send out, on average, about four e-mail marketing campaigns a month, and many retailers derive as much as 30% of their annual revenue from e-mail campaigns. E-mail marketing was among the top five e-commerce technology priorities for the 12-month period following a June 2014 survey by Internet Retailer.

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2015 Email Marketing Report Cover

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Product Description

Of course, e-mail marketing has become much more targeted and personalized, and today the device being used by the intended recipient factors as much into the equation as the e-mail’s content does. But the exclusive data on the e-mail campaign strategies of the Top 1,000 e-retailers amassed in the 39-page PDF 2015 E-Mail Marketing Report reveal how retailers are bridging the personalization gap and meeting consumers’ needs with relevant information—and reaping great ROI dividends in the process.


Here is what this installment of the 2015 Digital Marketing Report Series contains:


Format: 39-Page PDF


Data:


• Top 50 e-retailers in monthly e-mail blasts
• Top 10e-mailers in 15 e-retail categories
• Web merchants with most holiday e-mails
• Most holiday e-mailers by e-retail category
• Merchants with best e-mail response times
• Leading e-mail solution providers (including data on pricing, products and clients)


Analysis:


• Summary e-mail data & trends of Top 1,000
• How personalized e-mails bring more sales
• Using new formats to e-mail mobile shoppers
• Five case studies on retail e-mail programs
• Unique diagram of e-mail marketing stats

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2015 Digital Marketing Report Series

2015 Digital Marketing Report Series

$289.00