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2013 Top 500 Guide

Quick Overview

At 448 pages, the special 10th Anniversary Edition of this landmark e-commerce research publication—available in a print, digital and online database format—authoritatively ranks the 500 leading players in North American e-retailing based on their 2012 web sales. In addition to providing 243 key data points for each retailer, the research guide offers several new features, including a comprehensive analysis of the past decade of growth for Top 500 retailers by merchant type and merchandising category measured against overall e-commerce patterns and total retail sales, a feature article on e-Bay’s resurgence and a special Technology section that chronicles the evolution of e-commerce technology trends and how they have impacted the Top 500 retailers.

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2013 Top 500 Guide

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Product Description

Last year, the growth rate of online sales for the Top 500 e-retailers in the U.S. outpaced that of e-commerce sales overall in the U.S.: a 17.5% increase versus a 15.8% increase, respectively. What are the market forces behind the success of these e-retailers? The Top 500 Guide® cites them. In fact, there are few e-commerce statistics that don’t come under the purview of the information-packed research publication lauded as the “bible of online retailing.”

Now in its landmark 10th Anniversary Edition, the Internet Retailer 2013 Top 500 Guide®—available in print, digital and online database formats—not only ranks the top players in North American e-retailing on their annual web sales and other metrics, but provides a comprehensive analysis of the past decade of sales for Top 500 online retailers by merchant type and merchandising category measured against overall e-commerce patterns and total retail sales. It’s a veritable chronicle of the past decade of evolution in e-commerce, and only Internet Retailer brings it to you.

At 448 pages, this year’s edition features all-new data and expanded analysis, including:


  • Detailed cover story analyzing current trends and the last 10 years of Top 500 data and total e-commerce/retail sales to show the growth and evolution of industry leaders

  • Detailed overview stories analyzing current and 10-year growth patterns among Top 500 web-only merchants, retail chains, catalog/call center companies and consumer brand manufacturers

  • Comprehensive feature story on the resurgence of eBay—how lessons of the past decade are preparation for a bold new future with an emphasis on international e-commerce

  • Detailed feature on how “must have” technology for Top 500 retailers and their suppliers has changed over 10 years

  • Expanded charts and tables section that shows 10-year growth of U.S. e-commerce, and the Top 500

  • Comprehensive contributed article from ForeSee on how key top 100 retailers compare on customer satisfaction

New sections

  • Global shipping destinations and options

This all-new section breaks down the international shipping destinations by continent and country of each Top 500 retailer and further identifies key international features such as currency converter, content in multiple languages, shipping costs calculator and other data.

New metrics for Top 500 company listings


  • Merchandise return rate

  • Call hold time (Top 100)

  • E-mail response time (Top 100)

Web Site Summary

  • Principal owner/Shareholder

Shopper Profile

  • Average time per site visit


  • Monthly average paid search spending 2012


  • International services

Social Media

  • Pinterest (No. of Followers)

  • YouTube (No. of Views)

  • Like Button

  • Tweet It Button

  • Pin It Button

Updated elements for the 2013 Top 500 Guide®:

  • 2012 Web sales (new—basis of ranking)

  • Web sales from 2011, 2010, 2009 and 2008 (updated)

  • Shopper demographics (updated)

  • States where sales tax is collected (updated)

  • E-mail marketing campaign data (updated)

  • Social networking affiliations (updated)

  • Comparison shopping site affiliations (updated)

  • List of web site features & functions (updated)

  • Customer service features (updated)

  • Monthly web traffic and unique visitors (updated)

  • Percent of traffic from search engines (updated)

  • Browser Satisfaction Rating for Top 100 (updated)

  • Percent of new vs. repeat shoppers (updated)

  • Vendors used in 28 solutions areas (expanded)

  • Conversion rate (updated)

  • Top web management (updated)

  • Intent to Purchase Rating Top 100 (updated)

  • Payment types accepted, including cards and alternative methods (updated)

  • Number of affiliate marketing relationships (updated)

  • Web site speed rating (updated)

  • Online availability rating (updated)

  • Performance consistency online (updated)

  • Average sales ticket on web (updated)

  • Name of corporate parent (updated)

  • Number of SKUs on the site (updated)

  • Merchandising category (updated)

  • All URLs utilized (updated)