2016 Edition

Second 500

The Rising Stars of E-Retailing in America

130,500 facts on America's 500 mid-tier e-retailers concerning this web stores.

  • 138,000 total facts in database version
  • 320-page print/digital edition has 71 metrics per retailer profile
  • First-ever Internet Retailer Performance Score per retailer
2016 Second 500 Guide, Devices
Available in the following formats:
  • Print Version
    $199
    Buy
  • Digital Version
    $199
    Buy
  • Bundle
    $299
    Buy
  • Online Database
    $329
    Buy
Outmaneuvering and Outgrowing the Top 500

The small and mid-size retailers of the 2016 Second 500 outperform their larger rivals.

Second 500 web merchants—whose 2015 web sales fell between $1.7 million-$28.3 million—are proving that small can indeed be mighty. As a group, they grew their online sales last year by 14.9% to $6.99 billion, far ahead of their much larger Top 500 competitors, who grew at 13.5%. But the stakes are higher than ever, with Amazon now owning roughly a third of the U.S. e-retail market, forcing retailers and brands to rethink their strategies to succeed online. The fruits of their efforts are chronicled in the 6th edition of the Second 500 Guide, which, for the first time, ranks each web merchant by an Internet Retailer Performance Score that takes 10 metrics into account in addition to providing rankings of all 500 with 2015 web sales as the basis.

2016 Second 500 Guide, TOC
View the 6th Edition Table of Contents

From feature stories to key data charts, jump to your section.

View the TOC

What you get

  • 2015 web sales & 3-years financials history (database only)
  • 276,000 customizable facts (database)
  • 276 data elements (database)
  • 71 data elements (Guide)
  • Names and corporate contact information on 1,313 e-commerce executives (Guide & database)
  • Overview story on small retailers’ challenges (Guide)
  • Charts of fastest-growing e-retailers by merchant type and category (Guide)
  • List of solutions providers across 30 categories per retailer (Guide)

We’'ve been profitable from day one and, little by little, invested everything back into the company.

-– Elena Castaneda, owner, Bling Jewelry, ranked no. 700 in the Sec
  • WHAT'S INCLUDED
  • PERFORMANCE SCORE

WHAT'S INCLUDED

Exclusive rankings and analysis of North America's e-retailers ranked 501-1,000

Whether you choose the print/digital edition of the Guide or the online database version that lets you mine 276 metrics per ranked e-retailer, you're equipping your business with the most comprehensive e-commerce intelligence on the key players defining the mid-tier e-commerce space in the U.S. Data includes new Performance Score rankings.

See all data points
Learn about the Performance Score.
You'll learn the tech, marketing, and sales info for these top retailers
See all companies

Featured Data

The database version gives you 276 individual data elements per ranked 2016 Second 500 company. The print and digital edition Guide give you 71 metrics per retailer profile.

Below are the 276 individual data elements grouped under major headings that database subscribers will find for each 2016 Second 500 company. Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for.

  • General
  • 2016 Rank
  • Company Name
  • Performance Score
  • Financial
  • 2015 Web Sales
  • 2014 Web Sales
  • 2013 Web Sales
  • 2015 Growth
  • 2015 5-year CAGR
  • Operations
  • 2015 monthly visits
  • 2015 monthly unique visitors
  • 2015 conversion rate
  • 2015 average ticket
  • Number of Affiliates
  • Total SKUs on Web
  • Merchandise Return Rate
  • Number of States Where Sales Tax is Collected
  • States in which you collect online sales tax
  • Avg. Stay (minutes)
  • % Traffic from Paid Search
  • % Traffic from Natural Search
  • % Traffic from Social Media
  • % of traffic from e-mail 2015
  • % of traffic from display 2015
  • % of traffic from direct 2015
  • % of traffic from referrals 2015
  • % of traffic from e-mail 2014
  • % of traffic from display 2014
  • % of traffic from direct 2014
  • % of traffic from referrals 2014
  • Vendors
  • Affiliate Marketing
  • Comparison Engine Feeds
  • Content Delivery
  • Content Management
  • CRM
  • Customer Reviews and Forums
  • Customer Service Software
  • E-Commerce Platform
  • Email Marketing
  • Fulfillment
  • International Services
  • Live Chat/Click-To-Call
  • Marketplace Management
  • Mobile Commerce
  • Online Advertising
  • Order Management
  • Payment Security
  • Payment Systems
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification
  • Shipping Carrier
  • Site Design
  • Site Search
  • Social Media Marketing
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring
  • Website Testing/Optimization
  • Corporate Information
  • E-Commerce Executives
  • Street Address
  • City
  • State
  • Zip Code
  • Phone Number
  • Primary Owner/Shareholder
  • Parent Company
  • Web Site Summary
  • URL(s)
  • Merchant Type
  • Merchandising Category
  • Year Launched
  • Rank in category
  • E-Commerce Distribution Centers
  • No. of E-Commerce Fulfillment Centers
  • No. of owned/leased fulfillment centers
  • States where fulfillment centers are located
  • Avg. square footage of fulfillment centers
  • Total no. of products stocked in all fulfillment centers
  • No. of full-time employees in all fulfillment centers
  • Performance
  • 2015 Response Time (seconds)
  • Availability
  • Consistency
  • Mobile Commerce
  • Mobile Site
  • Mobile App
  • International Shipping
  • Canada
  • Mexico
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Peru
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Spain
  • Sweden
  • United Kingdom
  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Turkey
  • Bahrain
  • Egypt
  • Israel
  • Kuwait
  • Oman
  • Pakistan
  • Qatar
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • % of 2015 online sales from shoppers outside the U.S.
  • % of 2014 online sales from shoppers outside the U.S.
  • International sales from Asia
  • International sales from Europe
  • International sales from Latin America
  • International sales from Canada
  • International sales from Africa
  • International sales from Middle East
  • Features & Functions
  • Affiliate Program
  • Alternate Views
  • Color Change
  • Customer Generated Content
  • Customer Ratings/Reviews
  • Flash/Hourly Sales
  • Frequently Asked Questions
  • Gift Center
  • Guided Navigation
  • Interactive Catalog
  • Loyalty Program
  • Mouse Over
  • Outlet Center
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Recommendations
  • Product Sharing Tools
  • Quick View
  • Real-Time Inventory Check
  • Registry
  • Ship from Store
  • Store Locator
  • Top Sellers
  • Trending Products
  • Video
  • What's New
  • Wish List
  • Zoom
  • Customer Service
  • Account status / History
  • Buy Online / Pick up in store
  • Currency converter
  • E-gift certificate
  • Estimated delivery date
  • Express checkout
  • Free return shipping
  • Free shipping
  • Gift Message
  • Gift Wrap
  • International shipping
  • Live chat
  • Multiple languages
  • Next Day Delivery
  • Order Confirmation
  • Order Status
  • Outlet Center
  • Same Day Delivery
  • Shipping cost calculator
  • Shipment tracking
  • Store Returns
  • Personnel
  • 2015 no. of full-time e-commerce employees
  • No. of 2015 administrative employees
  • No. of 2015 marketing employees
  • No. of 2015 technology employees
  • 2014 no. of full-time e-commerce employees
  • Online Marketplaces
  • Amazon
  • Become.com
  • Bing
  • Buzzillions.com
  • eBay
  • FindGift.com
  • Google Shopping
  • Nextag
  • PriceGrabber.com Inc.
  • Pronto Inc.
  • SHOP.COM
  • Shopping.com
  • ShopWiki.com
  • Shopzilla Inc.
  • Sortprice.com
  • Yahoo Shopping
  • % of 2015 e-commerce sales from marketplaces
  • % of 2014 e-commerce sales from marketplaces
  • % of 2015 Amazon e-commerce sales
  • % of 2014 Amazon e-commerce sales
  • % of 2015 eBay e-commerce sales
  • % of 2014 eBay e-commerce sales
  • % of 2015 other marketplaces e-commerce sales
  • % of 2014 other marketplaces e-commerce sales
  • Marketing
  • Search Engine Shoppers 2015
  • Search Engine Shoppers 2014
  • New Shoppers 2015
  • Return Shoppers 2015
  • 2015 Monthly Average Paid Search Spending
  • 2014 Monthly Average Paid Search Spending
  • Monthly 2016 E-Mail Campaigns
  • 2016 With Incentives
  • 2016 E-Mail Pop-Up Box
  • 2016 Shopping Cart Abandonment E-Mail Program
  • 2016 Mobile Optimized emails
  • Social Media
  • Blog
  • E-Mail a Friend
  • Like Button
  • Tweet It Button
  • +1 Button
  • Pin It Button
  • Facebook
  • No. of Likes
  • Twitter
  • No. of Followers
  • YouTube
  • No. of Views
  • Google+
  • No. of +1s
  • Pinterest
  • No. of Followers
  • Instagram
  • No. of Followers
  • Payments
  • Amazon Checkout
  • American Express
  • Bill Me Later
  • Deferred Payment
  • Discover
  • eBillme
  • eLayaway
  • Electronic Checks
  • Google Wallet
  • MasterCard
  • PayPal
  • PayPal Express Checkout
  • Private Label Credit Card
  • Stored Value Cards
  • Visa
  • Shopper Profile
  • Female
  • Male
  • Age 24 or less
  • Age 25-34
  • Age 35-44
  • Age 45-54
  • Age 55-64
  • Age 65+
  • Annual household income $30,000 or less
  • Annual household income $30,000-$60,000
  • Annual household income $60,000-$100,000
  • Annual household income $100,000+

Performance Score

Now each ranked Second 500 e-retailer is ranked by the Internet Retailer Performance Score, which measures merchants' success in online retail as compared to their peers and the U.S. e-commerce market overall. The following 10 metrics are factored into each merchant's Performance Score: 2015 web sales, 2015 web sales growth, 5-year compound annual web sales growth rate, each merchant's rank in its respective merchandise category, a comparison of each merchant's 2015 growth rate to the collective growth rate of all Second 500 merchants in the same category, conversion rate index, a check on whether or not the retailer has a mobile-optimized site, the time it takes to load a website and the percentage of site traffic each merchant receives from social networks.

2015 Top 500 Guide Online Database Get Instant Access starting at $265 per year Subscribe today!

Access All Second 500 Data Through Top500Guide.com

  • Retrieve, sort, analyze and save as custom reports the comparative metrics that matter to you
  • Access 276 data elements per ranked e-retailer
  • Dive into five years' worth of financial data per ranked company
  • Present your analysis and search results to managers and clients
  • Look up the names and corporate contact info. for 1,313 e-commerce executives
Learn More
What are you waiting for? Get the mission-critical data you need to help grow your business!