Special Survey Report: The Effect of Disconnect
What a siloed retail organization means to your bottom line
Online retailers have lots of data ... but can they use it effectively to make decisions that will increase profits.
The results of an early 2014 Internet Retailer survey of 165 retail executives suggest they can't today—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.
These results and special survey report reflect the reality that too often retailers can only peer into the information collected by one department at a time.
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