In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
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Meeting the challenges of B2B e-commerce
Businesses buying online find the best B2B e-commerce sites can be as appealing as consumer-facing sites.
Multifaceted business-to-consumer e-commerce sites have changed the expectations of B2B buyers. On their own time, they shop retail sites that are easy to navigate, personalized to their preferences and full of the information consumers want before purchasing. They now expect the same when they go online to place orders during work hours.
While the most forward-thinking businesses have built B2B sites that share many elements with business-to-consumer sites, there are many differences under the hood.
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