Premier Edition | Released May 2016

Online Marketplaces

The Shopping Mall of the Future

The Internet Retailer 2016 Special Report, Online Marketplaces: The Shopping Mall of the Future, explains the risks and the rewards for retailers selling their wares on online marketplaces.

  • 36-page downloadable PDF
  • Provides exclusive data-filled profiles of the 10 largest marketplaces in the U.S.
  • Charts on marketplace sales for Top 1000 e-retailers
2016 Online Marketplaces Report, Devices
Available in the following formats:
  • PDF Only
Online Marketplaces Are Gaining Momentum

This report highlights how merchants are growing and where they're selling.

Given that sales on the two biggest marketplaces—Amazon and eBay—accounted for 29.1% of U.S. online retail sales in 2015, it’s easy to see why many web merchants think they can reach more consumers on marketplaces than they can on their own retail websites. In its 36 pages, Online Marketplaces: The Shopping Mall of the Future profiles and compares the 10 largest marketplaces in the U.S., including never-before-released metrics such as number of sellers, customers, commission fees and other data. The rewards and risks are assessed for web merchants looking to sell on marketplaces, from the pros of sales gains and little to no customer acquisition costs to cons such as having to directly compete against Amazon if it sells products in your merchandise category.

2016 Online Marketplaces Download TOC
See the Report's Table of Contents

From feature stories to key data charts, jump to your section.

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What you get

  • Detailed profiles of the 10 largest online marketplaces in the U.S.
  • Overview detailing the online marketplace landscape
  • Exclusive survey on consumers' behavior on marketplaces
  • Feature on Etsy, highlighting global GMV over the past four years
  • List of Top 1000 retailers selling on marketplaces
  • Infographics on marketplace stats, including Amazon's growth in GMV and sales
  • Charts on which marketplaces offer fulfillment services
  • Exclusive interview with president of fashion e-retailer Bluefly Inc.

Marketplaces are more profitable for us. Acquiring a customer through our own site costs more than paying a commission on Amazon.

-– Andrew Vagenas, co-founder and CEO of Pharmapacks LLC


Revealing retailers’ gains and strains of selling their merchandise on various online marketplaces.

In-depth overview and feature articles highlight how merchants on growing on marketplaces and which ones they’re selling on, all while profiling the 10 largest marketplaces in the U.S.—from Amazon to Jet—by 2015 and 2014 gross merchandise value and the number of merchants that sell on the marketplace, its number of products, its commission rate, and traffic and mobile app data.

Meet the 10 biggest marketplaces in the United States by total sales transacted in 2015 and 2014: Amazon, Bluefly, eBay, Etsy, Farfetch, Jet, Rakuten, Sears, Newegg and Walmart. 

You'll learn the tech, marketing, and sales info for these top retailers

Marketplace Profiles

Meet the 10 biggest marketplaces in the United States by total sales transacted in 2015 and 2014:

In alphabetical order:


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