FireText help online stores get personal with customers

FireText has launched the first of many ecommerce products by revealing a new Magento extension.


In a time of rapid mobile commerce growth with 25% of smartphone owners now making mobile purchases at least once a month, it is little wonder that online stores have been scratching their heads trying to make the most out of this opportunity.

eCommerce businesses have however received a welcome boost this month with the news that FireText, a leading UK provider in SMS text marketing, has launched the first of many ecommerce products by revealing a new Magento extension.

Dan Parker, FireText co-founder said, “Mobiles have become very personal devices and SMS is a very personal way of communicating. It enables ecommerce businesses to give that human touch with every transaction – just like shopping in store.”

A recent survey from Google mobile planet revealed that 4 in 5 smartphone owners will not leave the house without their device. With social media, banking apps and more, mobiles have arguably become more personal than ever before.

Dan believes that many online stores lack an element of human interaction that you would naturally get in retail and that SMS is now being recognised as both a practical and inexpensive way to get personal.

“SMS doesn’t have to be formal, it can be very chatty. Our Magento extension is focussed on helping brands communicate their personality through text marketing in order to generate customer emotion” Dan continued.

The new extension has been developed in partnership with Insite Digital, who are a Magento Partner Agency that specialise in the delivery of high converting Magento eCommerce stores.

Daniel Hinchliffe, Co-founder and Sales Director at Insite Digital, said “These are exciting times for eCommerce. We have seen a huge increase in the volume of mobile traffic to our clients’ eCommerce sites and using technologies like SMS that suit mobile customers is becoming a well-recognised practice”.

"Text marketing is a great tool for online merchants to keep in contact with their customers, especially if they have a responsive or mobile friendly site as they can use this tool to bring them back via their mobiles to buy again" Mr Hinchliffe finished.

As mobile commerce grows and click-and-collect models take shape, text marketing looks set to take centre stage for building customer relationships and generating emotion.

For more information please visit www.firetext.co.uk or www.insitedigital.co.uk

More Information

FireText is a rapidly growing award winning SMS text marketing platform founded by Dan Parker and James Huff in 2008. The cloud-based platform enables businesses manage text marketing campaigns in one place matching FireText’s tagline – ‘SMS made easy.’


Fire Text, m-commerce, mobile commerce