The apparel retailer, which operates e-commerce sites for brands including Lane Bryant, Maurices and Catherines, says online sales reached $117.1 million in Q3 up from $98.6 million a year earlier. However comparable-store sales fell.
Store sales fell while e-commerce sales grew a healthy amount for Ascena Retail Group Inc. in the retailer’s third quarter.
To help manage online sales growth, the retailer, No. 86, in the 2014 Internet Retailer Top 500 Guide, says it opened a new e-commerce fulfillment center in Q3 and expects to fulfill all web sales for its apparel and accessories brands through the new center by spring of 2015. Ascena operates apparel e-commerce sites for brands including Lane Bryant, Maurices and Catherines.
For fiscal Q3 2014 ended April 26, Ascena reported:
Web sales accounted for 10.2% of sales for the quarter, compared with 8.6% in the third quarter of 2013.
For the first nine months of fiscal 2014, Ascena reported:
Web sales accounted for 10.3% of sales for the first nine months, compared with 8.5% in the same period last year.