Fourth quarter web sales declined 5.5% for the auto parts retailer.
E-commerce and total sales for auto parts retailer U.S. Auto Parts Network Inc. decreased in the fourth quarter and the full fiscal year ended Dec. 28, 2013. The retailer’s net loss, however, shrunk significantly in the fourth quarter compared with the prior year.
For the fourth quarter, U.S. Auto Parts Network, No. 89 in the Internet Retailer Top 500 Guide, reported:
The retailer acknowledged that its branded business is not keeping up with industry standards, largely because of negative traffic trends over the last two years. “Additionally, we had historically been premium-priced in the market for branded products, but even with that premium pricing experienced growth rates in our branded business,” says CEO Shane Evangelist. “However, as the branded business and the market in general have become more transparent online, our ability to be premium priced has diminished.”
The company is encouraged by its growing private-label and wholesale business and believes it is in a strong position to compete moving forward. “We will add somewhere between 4,000 to 5,000 private label SKUs this year and believe we can continue that sourcing trend going forward,” Evangelist says.
For the full year 2013, the retailer reported: