QVC’s U.S. web sales climb by 12% in fiscal 2013

U.S. mobile sales soar 67% to $745 million. Online sales represent half of revenue in December.

Bill Briggs

Liberty Interactive reported web and mobile sales growth for its TV and web retailer unit QVC Inc. in fiscal 2013.

E-commerce growth “remains strong,” Mike George, CEO of QVC told Wall Street analysts on the company’s year-end earnings call last week, according to a transcript by Seeking Alpha. “And in the U.S. we hit an important milestone in December with e-commerce representing 50% of total revenue in the month.” Mobile commerce orders increased 56% globally, George said, “and now represent 35% of e-commerce. In both the U.K. and Japan mobile orders are now more than half of all e-commerce.”

For the 2013 fiscal year ended Dec. 31, Liberty Interactive, No. 5 in the 2013 Internet Retailer Top 500 Guide, reported:

Excluding QVC.com, Liberty Interactive’s e-commerce businesses also grew by 8% in the fourth quarter, Chris Shean, chief financial officer, told analysts on the earnings call. “The increased revenue was a result of increased marketing efforts, which draw additional traffic; investments in site improvements; increased shipping charges and overall broader inventory offerings,” Shean said.

For the fourth quarter Liberty Interactive reported:


2013 earnings, Chris Shean, Liberty Interactive, Mike George, mobile growth, online and tv retailer, QVC, QVC earnings, Top 500