QVC’s U.S. web sales climb by 12% in fiscal 2013

U.S. mobile sales soar 67% to $745 million. Online sales represent half of revenue in December.

Bill Briggs , Senior Editor

Liberty Interactive reported web and mobile sales growth for its TV and web retailer unit QVC Inc. in fiscal 2013.

E-commerce growth “remains strong,” Mike George, CEO of QVC told Wall Street analysts on the company’s year-end earnings call last week, according to a transcript by Seeking Alpha. “And in the U.S. we hit an important milestone in December with e-commerce representing 50% of total revenue in the month.” Mobile commerce orders increased 56% globally, George said, “and now represent 35% of e-commerce. In both the U.K. and Japan mobile orders are now more than half of all e-commerce.”

For the 2013 fiscal year ended Dec. 31, Liberty Interactive, No. 5 in the 2013 Internet Retailer Top 500 Guide, reported:

Excluding QVC.com, Liberty Interactive’s e-commerce businesses also grew by 8% in the fourth quarter, Chris Shean, chief financial officer, told analysts on the earnings call. “The increased revenue was a result of increased marketing efforts, which draw additional traffic; investments in site improvements; increased shipping charges and overall broader inventory offerings,” Shean said.

For the fourth quarter Liberty Interactive reported:


2013 earnings, Chris Shean, Liberty Interactive, Mike George, mobile growth, online and tv retailer, QVC, QVC earnings, Top 500