ShopHQ’s customer base grows while average ticket falls

New product mix helps increase web and total sales for the former ShopNBC.

Bill Briggs

ShopHQ, six months beyond its rebranding from ShopNBC, switched up its product mix and booked across-the-board sales gains in the third quarter.

The total number of customers making purchases during the last 12 months rose 13% to about 1.25 million, the television shopping network and e-retailer says. Customer base growth reflects a shift to lower-priced merchandise, ShopHQ says, as its product mix moves from an emphasis on jewelry and watches to fashion and accessories and home and consumer electronics categories.

For the quarter ended Nov. 2, ShopHQ, No. 98 in the 2013 Internet Retailer Top 500, reported:

“We continued to improve our product offerings and to diversify our product mix,” says Keith Stewart, CEO of ShopHQ parent ValueVision Media Inc. “Our rebranding to ShopHQ, ‘your shopping headquarters,’ is largely complete, and we believe we are well-positioned for the holiday season.”

For the first nine months, ShopHQ reported:


Keith Stewart, Q3 2013 earnings, ShopHQ, ShopNBC, Top 500, TV and e-commerce, ValueVision Media