Vitacost.com pumps up Q3 sales by 10%

The e-retailer is rolling out more private-label products.

Mark Brohan

On the heels of a decent third quarter earnings report, online health products retailer Vitacost.com Inc. is diversifying its product lines.

Vitacost.com, No. 87 in Internet Retailer’s 2013 Top 500, is adding more products to its lineup of private-label products. The web-only retailer is adding new food, beauty and diet products, including skin care creams and oils, meal-replacement diet shakes, powdered organic peanut butter and nutrition bars.

“To make healthy living affordable for everyone, we will continue to develop lower-priced alternatives to the products our customers desire the most,” says CEO Jeffrey Horowitz.

The push to develop and launch more private-label merchandise coincides with a decent financial performance for Vitacost.com for the third quarter. For the quarter ended Sept. 30, Vitacost.com reported:

“During the third quarter, we tested new promotional strategies in order to better balance customer growth,” Horowitz says.

For the first nine months:


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