Deckers Outdoor runs up 12% web sales growth in the third quarter

Strong Ugg brand sales helped drive e-commerce sales growth.

Bill Briggs

Deckers Outdoor Corp. racked up sales increases in all categories except domestic Australia sales, which were down slightly.

For the third quarter of fiscal 2014 ended Sept. 30, Deckers, No. 179 in the 2013 Internet Retailer Top 500 Guide, reported:

E-commerce represented 3.9% of total sales for the footwear maker in the third quarter, compared with 3.5% in the comparable period in 2013.

“We are pleased with our current business trends and believe the company is well-positioned for the upcoming holiday period,” says Angel Martinez, president and CEO. “More importantly, we believe the investments we are making in our brands, distribution platforms and supply chain will strengthen our growth profile and enhance our profitability over the long-term.” Martinez did not provide details on those investments.

For the first nine months of fiscal 2014, Deckers reported:

E-commerce represented 6.4% of total sales, up from 5.4% in the same period a year earlier.


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