Ascena’s online sales increase 172% in Q3

Web sales account for 8.6% of overall sales in the quarter.

Kevin Woodward

Growth in e-commerce sales highlighted Ascena Retail Group Inc.’s third quarter results. The women’s apparel retailer’s overall sales increased, while its net income fell.

For the third quarter of fiscal 2013 ended April 27, Ascena, No. 140 in the 2013 Internet Retailer Top 500, reported:

The web accounted for 8.6% of total sales compared with 4.6% in the prior year.

Ascena says e-commerce sales, particularly with its Maurices and Justice brands, helped fuel the growth. “E-commerce has got a wonderful upward trend, and we see that continuing at all brands,” David R. Jaffe, Ascena president and CEO, told analysts during a conference call about the results. Ascena operates Dressbarn, Maurices, Justice, Lane Bryant and Catherines stores and e-commerce sites.

For the first nine months of 2013, Ascena reported:

Online sales accounted for 8.4% of overall sales in the first nine months of fiscal 2013 compared with 6.6% a year earlier.


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