Finding a new way to boost web site performance

How Kalooga speeds delivery of images of Princess Kate and Rhianna.

Paul Demery

Kalooga, a Groningen, Netherlands-based provider of visual displays for content sites, was looking for a better way to serve up images of such popular attractions as Princess Kate, recording star Rhianna and soccer games for the global audiences of client content sites like Holland’s TVGids.nl and London’s TheIndependent.co.uk and football.co.uk.

On April 1, Kalooga began using the content delivery network services of London-based CDN.net, which launched earlier this year and lets clients like Kalooga serve up web content from excess web server capacity within the OnApp global content delivery network. By early June, Kalooga was able to serve up 43% more image impressions per day across its more than 100 web clients, to 20 million from 14 million, a spokesman says. “With CDN.net, Kalooga can optimize its services around the globe, connecting new publishers without worrying about capacity, and knowing that the visuals will load smoothly,” the spokesman says.

He adds that Kalooga has found CDN.net content delivery services to be more flexible than those of other providers, which enables Kalooga to get cached content closer to end users, resulting in more reliable page loads throughout the world.

OnApp, which provides Internet or “cloud-based” data storage and computing services, aggregates the spare capacity of its global network of web servers to provide accelerate delivery of content via some 160 web server locations in 40 countries.

OnApp launched CDN.net in March, and also makes its content delivery network services available through other companies, such as the startup CDNify, that re-sell its content delivery services. OnApp is backed by more than $20 million in venture capital from United Kingdom-based investors including private equity firm LDC, which is a unit of Lloyds Banking Group, and SM Trust.

James Fletcher, director of marketing and sales for CDN.net, says his company provides its content delivery services on a month-to-month basis and does not require a long-term contract. A typical price range for clients serving up web pages  across North America runs about $18.50 per terabyte, though some clients pay a flat monthly fee of about $50, he says. There are no set-up fees.

Fletcher says CDN.net has some 40 clients worldwide, including in Europe, China and the United States. Clients include the U.K.-based environmental charity organization, Durrell Wildlife Conservation Trust, and Bahrain-based Naturafeel.com, a beauty products e-commerce site. Fletcher said he wasn’t authorized to name the several clients CDN.net has started serving in the U.S.

CDN.net has offices in Logan, UT, as well as in London.


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