Mobile commerce sizzles for QVC in Q4

The mobile web accounted for 23% of all e-commerce sales in the final quarter.

Mark Brohan

QVC turned in a decent e-commerce performance overall in 2012, and got a significant boost in the fourth quarter from a more than 60% increase in sales from shoppers using mobile devices.

For the year ended Dec. 31, Liberty Interactive Corp., the parent company of QVC and No. 7 in the 2012 Internet Retailer Top 500 reported:

"We see 2012 as a year highlighted by global expansion and mobile leadership for QVC," says CEO Mike George. "We expanded globally by launching a joint venture in China and ended the year reaching 48 million homes in China, up from 32 million at the start of the year.”

In March 2012, TV and web retailer QVC signed an agreement with Beijing-based China National Radio, China’s government-owned radio division. QVC, which is owned by Liberty Interactive Corp., and China National Radio (CNR) will jointly operate a multimedia retailing business in China through the latter’s Mall TV shopping channels and its e-commerce site CNRMall.com. The joint venture, CNR Home Shopping Co., Ltd., will be headquartered in Beijing. QVC will own a 49% stake in CNRS.

For the fourth quarter Liberty Interactive reported:


e-commerce, Liberty Interactive, Mike George, QVC, Top 500, web sales