Keira Krausz had worked on e-commerce and marketing for Time Inc.
Thad Rueter , Senior Editor
Nutrisystem Inc. has a new chief marketing officer.
Keira Krausz, who also holds the title of executive vice president, takes over for Mike Amburgey, who had been chief marketing officer since October 2011 but left “to pursue other interests,” Nutrisystem says.
Between April 2012 and February 2013, Krausz worked as an independent consultant, helping clients launch businesses, according to her LinkedIn profile. Before that, she was vice president of marketing for QSP Inc., a youth and school magazine sales and fundraising subsidiary of Time Inc. a job she held from 2004 and 2012. Her duties included the oversight of e-commerce sites and social media. Prior to that, she held various roles at Reader’s Digest, including general manager, vice president, books and music direct marketing.
“Throughout her career, she has worked in the direct consumer response arena and is adept at identifying new sources of revenue, fixing struggling businesses, and maximizing margins and profitability,” says Dawn Zier, president and CEO of Nutrisystem, and who also worked at Reader's Digest. “In addition, her recent experience in the advertising sector will be helpful as we seek to refresh our message to consumers and inject a more female-oriented perspective that speaks to the entire weight loss journey into both our broadcast ads and online presence.”
Nutrisystem is No. 93 in the Internet Retailer Top 500 Guide.