Mobile traffic surges at dealnews on summer holidays

And most mobile visitors to the aggregated deals site arrive via the iPad.

Amy Dusto

Dealnews.com Inc., which scours 2,000 online retail sites each day and chooses at least 200 deals on a variety of products  to feature on its site, finds mobile traffic spikes on summer holidays. For Memorial, Independence and Labor days in 2011 and thus far in 2012, mobile shopper visits rose by at least 30% compared with the average for the three previous workdays, the company says. IPads generate the most traffic, followed by Android devices then iPhones; dealnews did not disclose exact traffic figures.

In the summer of 2011, dealnews reports that:

Meanwhile, so far this summer dealnews says:

Dealnews has noted that the percentage of site traffic that is mobile has been increasing steadily since it began tracking in 2011. Overall, the first half of 2012 has garnered 70% more traffic from mobile devices than in the same period of 2011, dealnews says.

“Smartphones and tablets are increasingly considered a preferred platform for online shopping for a growing number of people,” says Dan de Grandpre, CEO of dealnews. “Since more people are shopping from their mobile devices now than ever before, it’s imperative that retailers and merchants invest in dedicated mobile sites to improve consumers’ mobile shopping experience.”


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