E-commerce now accounts for 4% of total sales.
Total sales grew, same-store sales increased, but it was the web that came on the fastest for multichannel jeweler Zale Corp. for the 2011 fiscal year.
For the fiscal year ended July 31, Zale, No. 194 in the Internet Retailer Top 500 Guide, reported:
Internet Retailer calculates the web accounted for 4.3% of total sales compared with 3.9% in fiscal 2010.
"In fiscal 2011, we made substantial progress in the multi-year initiative to return to profitability," says CEO Theo Killion.
Zale doesn’t break out quarterly web sales, but for the fourth quarter of fiscal 2011 reported: