E-commerce in FY 2011 increased 31% for Marks & Spencer

The web now accounts for about 6% of all revenue.

Mark Brohan

It was a good year online in fiscal 2011 for Marks & Spencer Group Plc, one of the biggest mass merchandise chains in the United Kingdom.

For the fiscal 2011 year ended April 2, Marks & Spencer, No. 22 in the Internet Retailer Top 300 Europe, reported: 

Internet Retailer calculates the web accounted for 5.6% of total sales compared with 4.3% in fiscal 2010.

“Over the year we worked on developing our multichannel business to make it easier and more convenient to shop M&S,” says CEO Marc Bolland.

Marks & Spencer also listed other e-commerce highlights for the 2011 fiscal year including:

“The use of social media is enabling us to engage with our customers and gain further insights into their shopping habits and preferences,” says Bolland.


annual web sales, direct sales, Marc Bolland, Marks & Spencer, Top 300 Europe