The web now accounts for about 6% of all revenue.
It was a good year online in fiscal 2011 for Marks & Spencer Group Plc, one of the biggest mass merchandise chains in the United Kingdom.
For the fiscal 2011 year ended April 2, Marks & Spencer, No. 22 in the Internet Retailer Top 300 Europe, reported:
Internet Retailer calculates the web accounted for 5.6% of total sales compared with 4.3% in fiscal 2010.
“Over the year we worked on developing our multichannel business to make it easier and more convenient to shop M&S,” says CEO Marc Bolland.
Marks & Spencer also listed other e-commerce highlights for the 2011 fiscal year including:
“The use of social media is enabling us to engage with our customers and gain further insights into their shopping habits and preferences,” says Bolland.