WonderMode.com is an online marketplace for luxury fashion products and accessory brands, along with original content.
NEW YORK, May 17, 2011 -- Today, Playboy Enterprises Global Licensing Senior Vice President and Creative Director Aaron Duncan announced his resignation and plans to focus solely on fashion e-commerce startup wonderMode.com as Founder and Chief Executive Officer.
"I'm excited for this move forward and applying what I've learned during my career to build a global fashion marketplace online," said Duncan who conceived of the site after friends spoke of the challenges they faced as young designers.
With many of those designers just out of school, high-end retailers shied away from the unknown labels and launching solo proved to be too expensive, time consuming and difficult. They lacked the funds and knowledge to develop their own brand as independent, brick and mortar stores, or maintain and promote a functional and visually appealing website.
Through wonderMode.com, Duncan offers a solution: a virtual marketplace of luxury fashion and accessory brands coupled with original content. The site allows for designers to market to and communicate directly with the customer, from anywhere, to anywhere, with 24 hour group technical and customer support available to both seller and buyer.
WonderMode.com offers both emerging and established designers from around the world a stylish yet low cost turnkey option and customers one access point to an endless array of top talent around the world. Designers must apply and meet wonderMode.com's standards in order to be accepted to sell on the site. For fashion design students, the site offers a space where they can feature their portfolios, designs and profiles marketed to a global audience.
Duncan has developed, nurtured and exponentially grown brands throughout his career. In his role at Playboy Enterprises, he proved pivotal in the expansion of the fashion and lifestyle licensing divisions taking the retail business from $100M in 1998 to nearly $900M in 2011 with over 150 licensees worldwide. Prior to Playboy, Aaron lent his talents to leading retailers J.Crew, Saks Fifth Avenue and G2000 apparel in Hong Kong.
Aaron Duncan holds a B.A. from University of Miami, Associate's Degree in Applied Science from The Fashion Institute of Technology and has completed his MBA at NYU Stern School of Business Executive MBA Program.