E-commerce sales fell 6.6% in the fourth quarter.
It was the web and direct marketing that provided sales growth for specialty apparel retailer The Talbots Inc. in 2010.
For the year ended Jan. 29, Talbots, No. 107 in the Internet Retailer Top 500 reported:
Internet Retailer calculates the web accounted for 13.2% of total sales in 2010 compared with 11.8% in 2009.
“For the full year, we significantly improved our profitability and considerably de-leveraged our balance sheet; however, we remain disappointed in our fourth quarter performance,” says CEO Trudy Sullivan. “As we previously reported, our results during the fourth quarter reflected weaker than anticipated customer response to our product, high levels of competitive promotional activity and weather related issues.”
For the fourth quarter, Talbots also reported:
Internet Retailer calculates the web accounted for 14% of total sales in 2010 compared with 13.9% in 2009.