Bruce Braun joins the NeoMedia team to drive brand and agency sales.
Atlanta, January 4, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced that media industry veteran Bruce Braun has joined the Company as Senior Vice President of Sales and Business Development. Mr Braun brings a wealth of experience in traditional and digital media background from a career spanning more than 20 years with companies such as CBS, USA Networks and Turner Broadcasting. Mr. Braun will initially be focused on driving brand and agency sales in North America for two of NeoMedia's premium products, NeoSphere™, a reliable, secure and globally available mobile barcode management platform and NeoReader™, a code-scanning software application for mobile phones.
"Bruce is joining NeoMedia™ at a very exciting time and I am extremely pleased to welcome him to the team", said Laura Marriott, CEO, NeoMedia. "His knowledge and understanding of the mobile media space will help us maximize our opportunities in the growing mobile barcode marketplace."
Before joining NeoMedia, Mr Braun was responsible for sales and business development at mobile media solutions provider GoldSpot Media. Prior to GoldSpot, Bruce was the CEO of the Hyperfactory's mobile analytics company, Agent M., overseeing a global team of planners, designers and developers, where he was responsible for the creation of an advanced analytic measurement tool that brought accountability and insight to mobile marketing programs. Mr Braun has also been the CEO of TMT Media, one of the largest direct response media buying and management companies in the US, where he helped to bring Sabela Media, later known as 24/7 Real Media, an early force in online ad serving to the US market. Mr. Braun was also a pioneer in making the case to national brands for mobile advertising at Moviso.
"The mobile barcode space represents a fantastic opportunity for marketers to cost-efficiently augment their traditional marketing campaigns and reach new audiences in a targeted and meaningful way. I am delighted to be joining the innovator and leader in the mobile barcode space and look forward to working with the NeoMedia team to contribute to the company's success," said Bruce Braun.
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.NeoMedia's suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia's current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.NeoMedia's product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com.