Kolcraft Launches Bazaarvoice Social Commerce Suite

The manufacturer of baby gear implements the full Bazaarvoice product line.


AUSTIN, TEXAS – October 25, 2010 – Bazaarvoice, the market and technology

leader in hosted social commerce applications that drive sales, today

announced that Kolcraft, a leading global supplier of baby gear and the

number 1 manufacturer of crib mattresses, has launched Bazaarvoice’s entire

social commerce platform to better engage customers as they research and

shop across the web. The implementation includes Bazaarvoice Stories, Ask &

Answer, and Ratings & Reviews, as well as the innovative BrandVoice™ and

BrandAnswers™ offerings that allow Kolcraft customers to share reviews and

answer product questions across a network of the world’s largest retail

sites selling Kolcraft products. In this way, Kolcraft ensures that the

voices of its most influential customers appear across the web – helping

people make more informed purchase decisions about Kolcraft products

wherever they are sold.

“Kolcraft is a family-owned company founded in 1946, and we have long had a

loyal following of moms and dads who want to buy the best, and

highest-quality strollers, playards, highchairs and other baby gear,” said

Michelle Halm, Marketing & Communications Manager. “We chose to implement

the entire Bazaarvoice social commerce suite because we’re committed to

enabling our customers to share their experiences with our products in any

way, on any site – whether they post a review of a stroller, answer a

question about a play yard, or write a real-life story about how much their

baby loves his crib mattress – and to share these opinions with their wider

social networks.”

In particular, Kolcraft has seen great success with Ask & Answer, which

allows customers to pose and answer specific questions about products.

Because parents and caregivers are eager to uncover the most information

possible about the gear they buy for their babies, many have specific

questions about products they hope to get answered. With Bazaarvoice Ask &

Answer, existing Kolcraft customers can share credible and expert

information about products with prospective buyers – which not only has

increased sales of certain products, but dramatically cuts down on calls to

the customer service center. The wealth of content customers have created

via Ask & Answer also serves as an important SEO tool for Kolcraft, helping

the brand get found by Internet searchers looking for baby products.

“Kolcraft has a loyal following of customers that appreciate its

high-quality baby products, and they are also a great example of a

manufacturer who truly understands the power of social commerce to impact

sales and improve customer satisfaction,” said Mark Riggs, Chief Client

Officer at Bazaarvoice.  “By allowing their customers to share opinions,

write reviews, answer questions, and tell their personal stories, Kolcraft

is putting the customer voice at the center of its business. Kolcraft has

also taken the extra step to syndicate this valuable customer content across

its network of retail partners – making sure that customers, no matter where

they interact with the Kolcraft brand, get the information they need to make

informed purchases.”


About Bazaarvoice

Bazaarvoice's Software as a Service (SaaS) social commerce solutions have

served more than 145 billion pieces of customer-generated content on more

than 950 brand web sites like Best Buy, Blue Shield of California, Costco,

Dell, Macy's, P&G, Panasonic, QVC, and USAA in 36 countries. The company

connects organizations to their influencers through a unique network that

reaches hundreds of millions of consumers around the globe, enabling

authentic customer-powered marketing. Through syndication, analytics,

partnerships, and consulting, Bazaarvoice brings the voice of the customer

to the center of their clients' business strategy, proving "social" can

drive measured revenue growth and cost savings for manufacturing, retail,

travel, and financial services companies. Headquartered in Austin, the

company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore,

Stockholm, and Sydney.


Bazaarvoice, Kolcraft, ratings and reviews, social commerce